{"id":865,"date":"2021-10-29T03:19:08","date_gmt":"2021-10-29T03:19:08","guid":{"rendered":"https:\/\/briometrix.com\/OLD\/?p=865"},"modified":"2022-10-27T05:49:58","modified_gmt":"2022-10-27T05:49:58","slug":"last-piece-of-the-puzzle","status":"publish","type":"post","link":"https:\/\/briometrix.com\/OLD\/last-piece-of-the-puzzle\/","title":{"rendered":"Last piece of the puzzle"},"content":{"rendered":"

Do you remember <\/b><\/i><\/span>when email was blamed for having the blood of the post office on its hands? There\u2019s a bit of story there about connectivity.<\/span><\/p>\n

Because the same technology that killed letters made household names of Amazon and e-Bay, and the explosion of online shopping saw delivery post roar back to life. The global pandemic has only accelerated the boom in click and deliver. Uber Eats or Menu Log anyone?<\/p>\n

But there\u2019s another interesting (and perhaps not as widely known) story underneath how we shop: data became big business. Huge swathes of it were traded to track, predict, re-target and suggest to encourage us to click, buy and deliver.<\/p>\n

Online shopping was here to stay, characterised by speed, security and frequency. But there\u2019s a catch. And it\u2019s called the footpath.<\/p>\n

When it comes to click and deliver, the footpath feels more fax machine than information super highway.<\/b><\/p>\n

And that\u2019s just what Briometrix has been trying to solve – and the savings for delivery companies would be enormous.<\/p>\n

\u201cThe most expensive part of delivery is what happens in the street when drivers stop and get out of the truck. If a robot could get out, trucks could park at the end of the street and a whole pile of wheel robots go out there and deliver. That would be a huge saving,\u201d Scott Clifton, head of engineering explains.<\/p>\n<\/div>

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Scott Clifton, Briometrix Head of Technology<\/p>\n<\/div><\/div>